Brand story

The journey of Floramuse began with a shared passion between my husband and me, driven by a desire to create something beautiful and meaningful. As a jewellery enthusiast, I have always been captivated by the art of craftsmanship and the stories behind each piece. My husband, a designer who loves art, digital design, and technology, became my perfect partner in this venture.

While we envisioned creating something meaningful, we believed that everyone should celebrate the beauty of exquisite jewellery with a touch of luxury. To achieve this, we aimed to break traditional barriers by selling directly online to our valued customers at nearly half the price of popular brands, making it accessible to everyone.

At Floramuse, our mission is to create beautiful jewellery that embodies our commitment to sustainable and ethical practices. Each piece is crafted with care, using responsibly sourced materials. We invite you to connect with the stories behind each piece and celebrate your beauty in everyday life. By choosing Floramuse, you join us in supporting a movement towards accessible luxury that respects both people and the planet.

Sonali Dey and Amit Dey
~ Co-founders